I was commissioned by Readymade Records to create a logo animation for their new division, Readymade Films. This would play as the logo in advance of their documentaries, music videos, etc. Readymade did not have a creative brief in mind, so they were asking for concept development as well as design and animation.
Playing on their company name, I proposed an idea of a machine stamping "readymade" film canisters down a conveyor belt, with their company logo emblazoned on both the machine and being stamped on the canisters. After some rounds of designs and approvals, I delivered two options for them; where the machine stamps just one film canister, and another where the machine continuously stamps canisters in a loopable video.