When A+E undertook a construction project to merge their two NYC buildings, they created documentary video segments about the long and challenging process, which played throughout their offices. They commissioned me to make a number of graphics for the videos, including title cards, lower thirds, and comedic segment graphics.
One of the requests from the client was to have their segment graphics inserted into billboards and posters around various locations in NYC. After doing a few tests, they were happy with this approach, and these were used as transitions and interstitials between the segments playing in the building.